It looks like data bill shock is becoming more common than a hipster at a quinoa sale (if today’s news is anything to go by).

The Australian Communications Consumer Action Network (a telco industry watchdog that aims to keep service providers honest) released stats today which show that half (49%) of all bill shock instances are related to data. Given the way, as a nation, we’ve embraced smartphones with great gusto (check out this line-up at the recent iPhone 6 launch) and the paltry data inclusions on a lot of low and mid-priced plans, this sadly isn’t a surprise.

These results match up with our recent research, which showed that bill shock cost Aussies a hefty $400 million last year and half of all instances were related to … you guessed it … data.

So, how do you avoid a punch to the gigabytes when data use runs wild?

  • Turn off auto-updates – that way your phone will do less stuff in the background that burns through data unwittingly.
  • Use WiFi where you can – at work, home, cafes and other places, make the most of WiFi. When downloading large files or updates. WiFi is definitely your friend.
  • Look at your usage – when you sign up for your next mobile plan, look at how much data you use and get the plan that suits you. With data use on the increase, 1 or 2GB a month might not get you very far in a year’s time, so plan for now and the future to avoid a sting to your wallet.
  • Educate yourself – jump online and look at how much data different actions use. For example, streaming video uses more data than scrolling through Facebook, while uploading pics to Instagram uses more data than scrolling through your feed (unless you watch a lot of videos). Our data calculator is a pretty handy tool for this as well.

Essentially when it comes to mobile data and your money it’s always better to be proactive – there’s no such thing as being over-informed.

Cheers,
Ged – amaysim’s PR guy.

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