USB-C cable with mobile

When will the iPhone 15 launch date be? We share all the rumours

The iPhone 15 is coming! Let’s dive into what we know, what’s rumoured and what we can’t know until closer to a release date.


Is the iPhone 15 fact, rumour or myth? Despite this being the 15th generation of iPhone, Apple is continuing their tradition of not officially confirming the existence of new products, let alone specific specifications or an iPhone 15 launch date.

However, there are enough credible rumours (including from suppliers of components) that we can firmly place the iPhone 15 far closer to fact than myth.

We can also share likely trends, features and tech-spec details, including that the charger will likely switch from Lightning to USB-C, the camera will have ‘periscopic zoom’ and that there will be four versions of the iPhone 15 (regular, Plus, Pro and Pro Max or possibly renamed Ultra)

However, remember none of this is confirmed official information, so the reality might end up being somewhat different!

Let’s look at iPhone 15 rumours in more detail.


September seems to be Apple’s favourite release month so experts are predicting that the iPhone 15 will be launched in early-mid September 2023. There’s even speculation in the news, based on past launches taking place on Tuesdays and Wednesdays, that the specific dates could be either the 5th, 6th, 12th or 13th September.

While Australians had to wait over a year longer than US customers to buy their very first iPhone (called either’ iPhone 1’ or ‘Original iPhone’), these days new models are generally available worldwide.

In fact, the fact that Australia’s time zones are ahead of the US (launches usually happen at Apple’s headquarters in California) meant that Australians were the first in the world to get their hands on iPhone 14s!

iPhone 15 Features and Specs

Remembering that all the following information is yet to be officially confirmed, here’s what those-in-the-know think we’ll see when the iPhone 15 is released:


Models: Apple analysts are suggesting that there will be four versions of the iPhone 15, all with different pricing. ‘Ultra’ is the rumoured new term to replace ‘Pro Max’:

  • iPhone 15
  • iPhone 15 Plus
  • iPhone 15 Pro
  • iPhone 15 Pro Max or Ultra


Size: Like recent iPhone versions, there will likely be a difference in size between the different models. The following measurements are taken diagonally across the screen.

  • iPhone 15 - 6.1 inch (15.5 centimetres)
  • iPhone 15 Plus - 6.7 inch (17 centimetres)
  • iPhone 15 Pro - 6.1 inch (15.5 centimetres)
  • iPhone 15 Pro Max - 6.7 inch (17 centimetres)


Looks: The overall look of the iPhone 15 isn’t expected to be hugely different to previous models, perhaps with more curved edges and narrower bezels (the border between the screen and the frame). At least some of the iPhone 15 models will see the use of titanium frames, a lighter and stronger material than aluminium. There are even more whispers that the iPhone 15 Pro Max (Ultra) might get an orange action button similar to that in the Apple Watch Ultra.


Tech specs: Some are reporting that the iPhone 15 Pro will be the first iPhone to have an A17 chip, which would bring even better performance compared with the already-powerful A16 chip.  In good news for keen photographers and videographers, there are reports a planned increase in RAM from 6 to 8 gigabytes.


Camera: Like the last few iPhones, the camera specs will likely vary significantly between models, with the iPhone Pro Max (Ultra) potentially offering options for 8K video and increased storage (potentially up to 2 TB). Then, there’s the rumoured ‘periscopic camera’ that could have up to 6x optical zoom for the Pro models non-Pro. However, it is likely that all models will have the upgraded 48-megapixel main camera (that currently only the iPhone 14 Pro models have).


User interfaces: The iPhone 14 Pro and Pro Max introduced the ‘Dynamic Island’, which is a notification display of important information like privacy, AirDrop status and low-battery warnings. It’s rumoured that all iPhone 15 models will have this Dynamic Island feature.


AI: With artificial intelligence quickly becoming a larger part of our lives, it’s likely that the iPhone 15 will make more use of AI. This could include improvements to existing apps like Health and sleep analysis. Some are saying it could go as far as to have AI interpreting our messages and speech to determine our moods utilising the new iOS 17.


Operating system: Though iOS upgrades happen independently to new hardware releases, Apple has confirmed the development of iOS 17 so it seems likely that this will be the standard initial system on iPhone 15.

iPhone 15 new colours

Current standard colours for iPhones seem to be black, white and red, though some think the iPhone 15 could see a deeper, closer to burgundy version of red. Some think that the trend for also offering some brighter shades, potentially pink and blue, will be followed.


It seems likely that Apple will change the charging port from Lightning to USB-C. Apple’s marketing boss, Greg Joswiak, told the Wall Street  Journal that he felt Apple had no other option to switch to this more generic charging port rather than the Apple-specific Lightning tech in order to comply with European Union legislation designed to reduce digital e-waste.

If you remember the switch in 2012 from the old 30-pin dock connector to Lightning, you might not love another change. However, the upsides of this change, if it happens, is cable co-compatibility with non-Apple devices and potentially increased data transfer speed capacity (rumoured to only be for the iPhone Pro models).

iPhone 15 pricing

Experts are predicting that the iPhone 15 price will be higher than previous models, in keeping with the new materials and capabilities of this phone. As has been the case for previous launches, the different models of the iPhone 15 will have different levels of pricing.

Previous iPhone Models - Table & Release Date

Here’s a quick-reference overview of previous iPhone releases up to and including the iPhone 14, noting that the dates may have varied slightly depending on the specific region and the telecommunications company.


iPhone Generation

USA Release Date

Australian Release Date

iPhone 1st Gen

June 29, 2007

July 11, 2008

iPhone 3G

July 11, 2008

July 11, 2008

iPhone 3GS

June 19, 2009

June 26, 2009

iPhone 4

June 24, 2010

July 30, 2010


Worldwide release date

iPhone 4S

October 14, 2011

iPhone 5

September 21, 2012

iPhone 5C

September 20, 2013

iPhone 5S

September 20, 2013

iPhone 6

September 19, 2014

iPhone 6 Plus

September 19, 2014

iPhone 6S

September 25, 2015

iPhone 6S Plus

September 25, 2015

iPhone SE (1st Gen)

March 31, 2016

iPhone 7

September 16, 2016

iPhone 7 Plus

September 16, 2016

iPhone 8

September 22, 2017

iPhone 8 Plus

September 22, 2017

iPhone X

November 3, 2017

iPhone XR

October 26, 2018

iPhone XS

September 21, 2018

iPhone XS Max

September 21, 2018

iPhone 11

September 20, 2019

iPhone 11 Pro

September 20, 2019

iPhone 11 Pro Max

September 20, 2019

iPhone SE (2nd Gen)

April 24, 2020

iPhone 12

October 23, 2020

iPhone 12 Mini

November 13, 2020

iPhone 12 Pro

October 23, 2020

iPhone 12 Pro Max

November 13, 2020

iPhone 13

September 24, 2021

iPhone 13 Mini

September 24, 2021

iPhone 13 Pro

September 24, 2021

iPhone 13 Pro Max

September 24, 2021

iPhone 14

September 16, 2022

iPhone 14 Plus

October 7, 2022

iPhone 14 Pro

September 16, 2022

iPhone 14 Pro Max

September 16, 2022


So, stay tuned about further news of developments with regards to the iPhone 15.

In the meantime, if you’re looking for a new phone, please make full use of our iPhone comparison page.




While there’s no official word from Apple, those who follow developments carefully suspect a September launch date, possibly keeping with the trend of choosing a Tuesday or Wednesday in that month.

One of the intriguing elements of new Apple devices is that there is rarely any confirmation prior to the actual launch. However, while there is no confirmed release date for the iPhone 15, most are assuming there will be a live and digital launch event in September 2023.

Announcements about new iPhones have happened in September for over a decade however specific phones are then released at varying intervals after that. Most models are available within a week to a month of release announcements.

As there’s no confirmed release date, a ‘delay’ is a relative concept. However, even if Apple are working to the rumoured September 2023 timeline, there’s no doubt that delay could happen, either prompted by issues with technical developments or wider issues.

One of the exciting elements of anticipating new Apple product releases is that you’ll be kept guessing until the actual release date arrives! September 2023 seems to be the most likely time but we’ll have to wait for more details.