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Simple social messaging

Facebook, Snapchat, Instagram... why can’t life be simple?

23 May 2016
Tipo Headshot


amaysim's content guy

We’ve teamed up with comedians Josh Hawkins (aka the guy that throws things) and Paige Gardiner to tackle some everyday head-scratchers in our latest video series.

Would you WhatsApp your boss or send a cheeky Snapchat to your parents? Are Facebook’s new reactions too complicated? Or are you not really sure of the best way to make new friends in the real world?

Life’s far from simple, that’s for sure! Our first video, 'How to contact people', offers some tongue-in-cheek advice for those of us drowning in all the digital ways we can contact our mates these days.

Useful, right?

Recent research1 commissioned by the team here at amaysim, confirms our hunch that without a guide, more than a few folks get the stress sweats thinking about how to get in touch with their mates using digital methods, even though smartphones are now more common than hipsters with beards. That’s right – nearly half of 18-24 year olds stress about the right communication methods to use for different people and situations.

The research also found that more Aussies aged 18-24 are using Facebook Messenger (88 per cent) than they are SMS (87 per cent). But that’s not all, it looks like Snapchat (50 per cent)and WhatsApp (27 per cent) are hot on the heels of more traditional SMS messaging too. On the flipside the days of the humble home phone might be numbered, with 70 per cent of 18-24-year-old Aussies reporting that they never bother with using a home phone. Younger generations are literally cutting the cord.

The saying ‘different strokes for different folks’ has never been truer too - rather than sticking to the same one or two methods for everyone, a whopping 73 per cent of 18-24 year olds reserve specific communication methods for particular people in their lives. For parents, 56 per cent said they prefer calling via mobile phone, while for friends, social media (51 per cent) and SMS (31 per cent) rule the roost. As for casual acquaintances, 45 per cent prefer to communicate with them via Facebook Messenger.

Having more ways to chat than ever before may seem awesome but it’s not all smooth social sailing – 44 per cent of young adults agreed that modern messaging options have added a new layer of stress to social situations. The main culprit here is the ability to see when messages are read (or haven’t been), when people are online (and possibly ignoring you), and when someone is (or isn’t) composing a reply. “Sorry, I didn’t see your message!” just doesn’t cut it as a white lie anymore.

You know what I'm talking about – you get up the courage to text someone, you see this:

iOS iMessage Bubble

You start to get excited that they’re texting you back, it’s taking them a while to write their message so you start to get anxious, then all they say is “Hi.” It’s like, “WTF, it doesn’t take that long to write two letters and what kind of response is ’Hi’ anyway?”

For more simple solutions, check out the video series on YouTube. If you’re looking for a simple solution to a life hassle, tell us by commenting on the videos on our Facebook, Twitter or Instagram, and Josh and Paige might tackle it in one of their next videos.

Tipo - amaysim's content guy

1 The research was conducted by Pureprofile in March 2016 on behalf of amaysim, surveying a nationally representative sample of 1,000 respondents in Australia aged 18 and over.