Let’s be real, when an energy bill drops into your inbox, it definitely falls into the category of those notifications you instantly swipe off the screen.
Before we get overly cynical, there’s no doubt bills are a fact of life, so why do energy bills seem to have an extra feeling of frustration attached to them?
Let’s quickly break it down…
For starters, there’s no clarity on what we pay for as consumers; albeit there’s an incredibly predictable pattern where you find yourself paying hefty bills at the back end of summer and winter #sigh.
If you’re sick and tired of uncertainty with your energy bill, the good news is there's some light at the end of the tunnel.
bringing energy out of the dark ages
The adoption of digital technology and ever-evolving innovation has completely changed the way we consume content, products and services.
Anything less than a seamless, positive customer experience through the services we consume simply doesn’t cut it.
It's common knowledge the energy industry in Australia has failed to keep up with the expectations of consumers, with an overall lack of innovation and customer focused products, causing incredible frustration and confusion.
the perfect relationship
The subscription economy is not exactly a new concept - and for quite some time, many of us have had dozens of reccurring payments for at least one, or a combination of news sites, music-streaming apps, video-streaming services, cloud storage, and of course, your mobile plan.
Subscription products are all about creating engaging outcomes for consumers, naturally by the way subscription products are designed, they also help consumers plan ahead with budgeting.
The term bill-shock has been synonymous with the Australian energy industry for a long time. In fact recent resarch shows around 55% of Aussies have experienced bill shock over the last year.
Additionally, the research found that nearly three quarters of Australians (73%) don’t know how much their next electricity bill is going to be, making managing household budgets even more difficult.
Moral of the story, there hasn’t been a more approritate time to introduce a step change regarding the way we pay for the electricity in our homes.
Research conducted by PureProfile n > 1000 Australians
the new kid on the block
If you haven't caught on why we're preaching to the choir about subscription energy, earlier this week we launched our very own subscription energy plans #HumbleBrag
Designed to help Australians avoid bill-shock, customers simply pick a plan size and will pay upfront each month, just like you do with Netflix, Spotify, or even your mobile plan.
During the months you require a bit of extra zap, you’ll automatically dip into your rolled-over energy savings. If you use up all your energy and do not have any saved energy, we’ll simply add an energy top-up to your account.
We've launched our subscription plans in Victoria to begin with, however are working hard to deliver subscription energy in more areas of Australia in the near future, so be sure to drop us your deets to stay in the loop if you're located outside of Vic.