back to blog
Unlimited Mobile Data

Are unlimited mobile data plans worth the hype?

05 Dec 2019
Tipo Headshot


amaysim's content guy

We’ve requested them for years in Australia, however with the current limitations in place, are unlimited mobile data plans really worth the hype?

If you asked me 18 months ago the one thing I’d like to see my telco introduce, my answer would've undoubtedly been the introduction of an unlimited mobile data plan.

Fast forward to the present day (sheesh, we're less than four weeks away from a new decade) and unlimited mobile data plans have started trickling into the Australian market, albeit the plans some providers are claiming as ‘unlimited’, contain limitations that make you question whether they’re actually ‘unlimited’ after all.

what's the catch?

2018 was the year Aussies began relentlessly requesting unlimited mobile data caps for their mobile plans. Gone were the days of 20-30GB being enough to satisfy the appetites of heavy data users.

While providers started answering the calls and testing variations of unlimited mobile data plans, thus far pretty much all the plans to hit the market have included some form of speed throttling.

speed caps? no thanks

As it stands, the unlimited data mobile plans available in the Australian market, give you a base data allowance (ranging between 15GB-150GB and starting at $50/month).

Once you exceed your base allowance, you can freely continue using data on your mobile device, the caveat is that download speeds will be slowed down significantly and capped at 1.5Mbps for the rest of your billing cycle.

With the average 4G download speed in Australia sitting around 37Mbps, it’s obviously a massive reduction (it's important to note the maximum obtainable download speeds of your 4G connection are hugely dependant on coverage and the device you're using).

Even if you’re someone who powers through data at a high rate, there are tremendous alternatives on the market that you should probably consider first, before diving into an unlimited mobile data plan that includes speed caps. .

Now to be fair, if we were in the year 2000 (20 friggin years ago), download speeds of 1.5Mbps would of made us happy as Larry, however in this day and age, speeds this slow simply can’t handle the demands of modern content consumption and you’ll quickly find yourself in a non-stop buffering zone - no thanks!

amaysim unlimited mobile data

an early Christmas gift from amaysim

It doesn’t take a rocket scientist to let you know how important seamless, uninterrupted connectivity has become. We simply need to stay connected to live our day to day lives. That's why this summer amaysim is saying goodbye to mobile data caps and hello to an endless summer filled with unlimited mobile data.

We want our customers to enjoy summer and the holidays with as much mobile data as they need with the comfort of knowing their phone provider won’t be imposing speed or data restrictions.

Unlike other unlimited mobile data offers in the market, our new summer offer gives customers freedom to flex their mobile muscles during one of the highest usage periods of the year.

The amaysim unlimited mobile data offer is available over summer for $40 for each of the first three renewals (available until 31st January 2020). After the three renewals are up, you’ll still get an epic 60GB for just $40/28 days.

From 1st December, existing amaysim customers on the $40 and up plans will automatically be upgraded, so they can enjoy unlimited mobile data for their next three renewals.

the final word

I’m a heavy mobile data user myself and chew through loads of online content (including heaps of Youtube, Sports Streaming and Spotify).

With that said, I’m smart with my connectivity and always latch on to Wi-Fi at work and home. Most months I find myself landing between 20-25GB worth of usage.

No one likes the thought of their download speeds being throttled, however, for some people, the safety net of unlimited mobile data plans is exactly what they've been longing to hear and if you've been on the hunt for an experience that provides truly unlimited mobile data, you've come to the right place.

Here at amaysim not only are we offering unlimited mobile data over summer, we have a number of great-value mobile plans that cater to a wide range of usage habits, and whether you're a low, mid or high-volume data user, we've got your back.

Happy summer streaming!