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amaysim oktoberfest blog

Celebrating our founding values #theamaysimway

11 Oct 2018
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amaysim's content guy

Look, when most of us are asked about Oktoberfest, our minds quickly race to thoughts of incredible German hospitality, and there’s absolutely nothing wrong with this response; I mean you simply can’t go wrong with the delicious combination of German food and beer.

Although Oktoberfest celebrations have become an ever-increasing part of social calendars around Australia, what many people won’t be aware of, is that Oktoberfest celebrations have deep ties to the culture of amaysim as a workplace, and it’s a tradition that’s ingrained in our DNA.


Let’s take a quick trip down memory lane

When amaysim launched in 2010, we were hell-bent on simplifying stuff, by cutting through hidden fees, contracts and capped plans (remember those bad boys?)

The mantra of removing complexity from Aussies lives hasn’t changed one bit. What may surprise people, is that four out of our five original founders - Christian Magel, Rolf Hansen, Andreas Perreiter and Thomas Enger, are all in fact German, and the cultural traditions and values instilled by our founders have remained at the forefront of everything we do.

#FunFact, our amazing CEO Peter O’Connell, was the only non-German founder when amaysim formed back in 2010.

Our values are the foundation of everything we do

The four founding values that have been present since day dot of amaysim are empathy, agility, reliability and simplicity!

On the surface, they may sound straightforward, but they help keep us grounded and focused on our customer’s needs.

They’re the backbone of our day to day goals and projects, and help us bring simplicity to the places where we find complexity.

Continuing our Oktoberfest tradition

Our business has grown, stretched and evolved greatly since 2010, however each year, Oktoberfest provides us with a timely reminder of our early days and the journey we’ve taken to get here.

It’s no doubt a highlight of the amaysim social calendar, and we’re proud to be able to honour and enjoy our unique history.

Prost - until next time!


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November Newsletter

Celebrating nine amazing years!

20 Nov 2019

We’re growing up, but we’re definitely not growing old.

Our ninth year has been filled with awesome achievements, and we couldn’t have done it without your amazing support!

nine years strong

It felt just like yesterday when we embarked on an ambitious journey to shake up the dinosaurs of the Australian telco industry, with our BYO mobile phone proposition and SIM-only plans.

Fast forward nine years and with over one million customers catching onto the amaysim wave, it’s crazy to think that the best is still yet to come.

Whether you’ve been with us since day dot (back when the iPhone 4 was the hottest phone in the market), or have recently joined the amaysim family, we can’t thank our loyal customers enough for their support over the years, as we clearly wouldn’t be here without you.

Amaysim Birthday Celebration Cookies
Image & Cookies Courtesy of Vickie Liu

still got our eyes on the prize

Between expanding our product offerings and enhancing the experience for our customers (be sure to check out the refreshed amaysim app), it's been an exciting year at amaysim HQ.

Not to mention we recently upped the data across our mobile plans, ensuring we keep our promise in offering Aussies greater choice when it comes to finding a great-value mobile plan that’s simple to use and won’t break the bank.

revitalised network agreement

As you all know, amaysim runs on the Optus 4G network, and mobile data is the fuel that allows our connected lives to exist. Data usage is only set to increase as we move into the future which is something we want to ensure is encapsulated in the type of mobile plans we offer.

amaysim and Optus have had a mutually beneficial partnership since we launched back in 2010 and in May we signed a revitalised network supply agreement (NSA) with Optus.

The updated agreement enables us to offer even greater products and services to our mobile customers, so keep your eyes peeled as we continue to expand our mobile plan offerings to meet our customers’ evolving needs.

Canstar Blue Awards

we love customer recognition

There’s always been a focus at amaysim HQ of doing right by our customers, knowing good things will come and although awards aren’t everything, from time-to-time it’s nice to be acknowledged!

To cap off a great year, we struck gold at the 2019 Canstar Blue Awards, taking home the gong for the most satisfied customers in the prepaid SIM-only category - shining a light on the amazing value our mobile plans continue to provide hundreds of thousands of Aussies.

What made this win even more special is the fact the Canstar Blue Awards are based on direct feedback given to an independent research firm by customers.

On that note, a massive shout out to our customers who continually give us a vote of confidence through loyalty and support – we appreciate each and every one of you.

let’s keep it going

Nine years in, we can honestly say we've never been more excited for what the future holds and we’re more determined than ever to continue delivering amazing value to our customers across both mobile and energy.

Bring it on!