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It's our second birthday - that gets two thumbs up!

23 Nov 2012
Rolf - amaysim blogger


amaysim's founder

It’s crazy to think that it’s been two years since we first took the plunge and launched a new breed of low-cost mobile in Australia.

A few of us were sitting around with a cold beer at the end of a long day last week, chatting about what a year we’ve had. I thought I’d share a few of the highlights.

What’s happened at amaysim in the past 12 months

Here’s the short version:

The telco industry - finally cleaning up its act?

New rules have finally seen the industry start shuffling towards transparency. We’re not holding our breath it’ll happen overnight, but anything that takes away some of the smoke and mirrors has to be a good thing. Also, with the term ‘cap’ now on its deathbed, there’s a glimmer of hope that a new leaf is finally being turned.


Most importantly, you (our amaysim customers) really seem to get it. Like my mate (and our chairman) Pete told me when we first started this caper, “Aussies can be a sceptical bunch, but once we prove amaysim’s worth you’ll see a tide of people come knocking on our doors.”

He was spot on with that prediction and we’ve seen hundreds of thousands of Aussies come through our doors. It’s been such a wave that we’ve even had to order more desks and phones to staff up our local customer service centre at times.

The terrific twos

A lot of people talk about toddlers hitting the ‘terrible twos’. I reckon here at amaysim we’re about to launch into the ‘terrific twos’ because the best is yet to come. If you’ve been with us since the beginning, we hope you’re enjoying the ride. If you’ve just joined us recently, let the good times (and cheaper bills) begin!

Cheers and thanks a million for your support,
Rolf – amaysim's founder.


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November Newsletter

Celebrating nine amazing years!

20 Nov 2019

We’re growing up, but we’re definitely not growing old.

Our ninth year has been filled with awesome achievements, and we couldn’t have done it without your amazing support!

nine years strong

It felt just like yesterday when we embarked on an ambitious journey to shake up the dinosaurs of the Australian telco industry, with our BYO mobile phone proposition and SIM-only plans.

Fast forward nine years and with over one million customers catching onto the amaysim wave, it’s crazy to think that the best is still yet to come.

Whether you’ve been with us since day dot (back when the iPhone 4 was the hottest phone in the market), or have recently joined the amaysim family, we can’t thank our loyal customers enough for their support over the years, as we clearly wouldn’t be here without you.

Amaysim Birthday Celebration Cookies
Image & Cookies Courtesy of Vickie Liu

still got our eyes on the prize

Between expanding our product offerings and enhancing the experience for our customers (be sure to check out the refreshed amaysim app), it's been an exciting year at amaysim HQ.

Not to mention we recently upped the data across our mobile plans, ensuring we keep our promise in offering Aussies greater choice when it comes to finding a great-value mobile plan that’s simple to use and won’t break the bank.

revitalised network agreement

As you all know, amaysim runs on the Optus 4G network, and mobile data is the fuel that allows our connected lives to exist. Data usage is only set to increase as we move into the future which is something we want to ensure is encapsulated in the type of mobile plans we offer.

amaysim and Optus have had a mutually beneficial partnership since we launched back in 2010 and in May we signed a revitalised network supply agreement (NSA) with Optus.

The updated agreement enables us to offer even greater products and services to our mobile customers, so keep your eyes peeled as we continue to expand our mobile plan offerings to meet our customers’ evolving needs.

Canstar Blue Awards

we love customer recognition

There’s always been a focus at amaysim HQ of doing right by our customers, knowing good things will come and although awards aren’t everything, from time-to-time it’s nice to be acknowledged!

To cap off a great year, we struck gold at the 2019 Canstar Blue Awards, taking home the gong for the most satisfied customers in the prepaid SIM-only category - shining a light on the amazing value our mobile plans continue to provide hundreds of thousands of Aussies.

What made this win even more special is the fact the Canstar Blue Awards are based on direct feedback given to an independent research firm by customers.

On that note, a massive shout out to our customers who continually give us a vote of confidence through loyalty and support – we appreciate each and every one of you.

let’s keep it going

Nine years in, we can honestly say we've never been more excited for what the future holds and we’re more determined than ever to continue delivering amazing value to our customers across both mobile and energy.

Bring it on!